The Queen logo was designed by Freedie Mercury in 1972, and was made up from the star signs of each member of the band. Gifted with one of the most distinctive and powerful voices in all of rock music, Freddie Mercury was the lead singer of Queen and a driving force behind the bands musical and visual style. Believing strongly in the importance of style and fashion, his artistic direction shaped much of Queen's early image. He designed the initial Queen "Crest" logo using the Zodiac signs for the four members of the band. The crest consisted of two lions (Leos for Roger and John Deacon), holding up a Q around a crown, a crab on top (Cancer for Brian May), and two fairies (Virgo for himself). He applied this kind of creative sculpting to all aspects of his life.